Irfan Ak

In less than two years, TikTok went from being an unknown app to bursting to the top of the charts of “most downloaded” apps in the world. According to Adweek, TikTok is the most downloaded app during the first quarter of 2020. The exponential rise of TikTok gave sleepless nights to competitors and forced them to introduce alternatives.

Dom Hofman, creator of Vine tried his luck again with Byte, but it did not receive the response he was expecting it to. Facebook founder Mark Zuckerberg considered TikTok as a threat to not only Facebook, so he went after it. His first attempt Lasso did not go according to the plan so he decided to give it another go with Instagram Reels.

Courtesy Branex.ca

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Irfan Ak

Irfan Ak

Irfan Ak is a tech savvy, digital content marketing expert & a blogger on various websites. He has worked with several brands and created value for them.